Taylor Swift and Scooter Braun sit three rows apart at Knicks NBA Finals game

Courtside for every dizzying minute of it: Taylor Swift, who arrived with Alana and Este Haim and Mariska Hargitay in custom tees that were equal parts inside joke and sartorial declaration.

Jun 11, 2026
·
4 min read
Lifehabi
Taylor Swift and Scooter Braun sit three rows apart at Knicks NBA Finals game

The Sunday Letter

The weekly letter

A weekly read on style, design, and the things worth your attention.

The Knicks mounted the kind of comeback that makes Madison Square Garden feel like the loudest place on earth Wednesday night, erasing a 29-point deficit to beat the San Antonio Spurs 107-106 and take a 3-1 lead in the NBA Finals. Courtside for every dizzying minute of it: Taylor Swift, who arrived with Alana and Este Haim and Mariska Hargitay in custom tees that were equal parts inside joke and sartorial declaration.

Alana Haim made the shirts herself, "Stevie Knicks" knockoffs that swapped the rock legend's name for a basketball pun, worn by Swift, Hargitay, and the sisters as a cohesive courtside uniform. Hargitay, whose Law & Order: SVU character lent her name to one of Swift's cats, arrived in a black tee and changed somewhere mid-game into a matching version, cementing the group's look.

Swift paired hers with a familiar pair of Area jeans, not the same studded pair she wore watching Travis Kelce and the Chiefs win the 2024 Super Bowl, but close enough that eagle-eyed fans clocked the reference immediately. The night was already stacked with enough star power to fill a season of Celebrity Row: Timothée Chalamet and Kylie Jenner, Ben Stiller, Adam Sandler, Aaron Judge. But the seating chart had one extra wrinkle that fans caught faster than the Knicks' fourth-quarter turnaround.

Three rows behind Swift sat Scooter Braun, the music executive at the center of one of the most public feuds in pop history, alongside his girlfriend Sydney Sweeney.

Videos from inside the arena showed the two parties separated by little more than a barricade. TMZ reports they did not come face-to-face, and neither seemed to acknowledge the other. For a night already buzzing with playoff tension, the near proximity added a layer of intrigue that had Swifties trading screenshots within minutes.

Braun, for his part, addressed the seating arrangement on the New York Post's Instagram, explaining that Sweeney had surprised him with tickets in the same section so he could share the game with his father and brother. "I don't want to hear any negativity," he wrote.

"To be able to share it with my dad and my brother is something I'll never forget." The brief overlap comes more than a year after Swift finally regained control of her music catalog.

Braun's company Ithaca Holdings purchased Big Machine Records in 2019, acquiring the rights to Swift's first six albums in a deal she called her "worst case scenario." After re-recording four of those albums as Taylor's Versions, Swift announced in May 2025 that she had bought her masters back from the investment firm.

"The best things that have ever been mine ... finally actually are," she wrote at the time.

Any tension between the two figures was nowhere to be seen in Swift's postgame glow. Footage from the arena shows her spilling out of MSG with her group, grabbing hands with the Knicks City Dancers, twirling through the crowd, singing "I Knew It, I Knew You" as she went.

Braun later posted: "No words. Thank you.

I love these Knicks!!!! Real ones knows what this means to us.

One more!" The night also included a brief, warm hug with Kylie Jenner on the court, a small moment that caught attention given Jenner's sister Kim Kardashian's long-standing friction with Swift, but one that played out with no visible awkwardness.

Swift's Knicks run comes between her surprise performance at the Toy Story 5 premiere in Los Angeles and her Songwriters Hall of Fame induction in New York on Thursday, where she'll become the youngest female artist ever honored by the institution. Not bad for a week's work, especially one that started with a nearly 30-point comeback and ended with Swift dancing through the tunnels of the Garden, better seats than Scooter Braun firmly in the rearview.

Pass it on

Share this story.